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Kensington & Chelsea

  • Agency: Clearleft
  • Date: January 2014
  • Roles: Visual design

Another project with Clearleft. The brief was to redesign their website, primarily focusing on the building planning department but also to create a new architecture that they could use for all of their online service information. Taking the lead from UX designer Richard Rutter I provided visual design and helped with building prototypes for user testing.

Working directly with the client, I helped them articulate a clear visual brief for the project, and then used that to create a new visual language that captured the character of the borough whilst still remaining simple and usable. I then worked closely with their in-house design team to document and refine the final solution ready for production.